ESG Mixed Reality
As one of the first developers using the Apple Vision Pro, we blend the real world with the virtual. The interactive ESG Mixed Reality experience featured at the Dubai COP28 climate conference and LEAP 2024 in Saudi Arabia.
Case
PwC Middle East wants to highlight the impressive progress of the MENA region. Equally important is how the region deals with its climate and resource challenges. In other words, how to balance progress and wellbeing with the need for sustainability?
Solution
First, stretch out your arm in front of you. All of a sudden, a hawk lands on top of your hand. Finally, let the hawk guide you through a portal into a cinematic 360 video.
Then, witness the Mena region transform breathtakingly. From sand to greens. From petrol to electric. Cars to bikes. Traditional clay houses to modern mega high rises. A sustainable urban landscape in a barren desert.
Later, participants build the city of the future themselves. How much the city transforms depends on your knowledge on various ESG themes!
Want to know more about our immersive sustainability experiences?
Making of
Our team worked day and night to create the ESG Mixed Reality experience. Everything you see, hear, and touch is made from scratch. Consequently, you really feel present in this and all of our other experiences. First, our Unreal Engine 5 specialists design stunning visuals. Meanwhile, they develop easy to grasp interactions. At the same time, our in-house composer creates a custom soundtrack. The piece combines traditional Arabic instruments with modern electronic sounds. Finally, the experience originally meant for the Quest 3 was ported to the Apple Vision Pro.
