Immersive Launch Event

Rooftop orchestrates a ‘Symphony of Screens’ to celebrate Al Arabia OOH’s Dubai launch. This milestone event was hosted at the iconic Museum of the Future. Here, Al Arabia unveiled the region’s largest and most advanced digital billboard network. Markedly, this network redefines digital out-of-home (DOOH) advertising in the Middle East. The launch highlights the network’s transformative potential. Meanwhile, it showcases a commitment to innovation, fostering strategic regional partnerships, and driving sustainable growth in the industry.

Al Arabia tasked us to create an immersive experience for this milestone event. Our solution? A 360° film projected onto a massive 24m x 4m curved screen. Obviously, that’s BIG. This film, however, is not suitable for anyone afraid of heights. Despite being on a screen, you’ll hold your breath as you fly down alongside the Burj Khalifa.

The Story

The first rays of sunlight paint the sky a deep orange with hints of purple. Slowly, the Burj Khalifa rises in the distant skyline.

Purple energy has arrived in Dubai.
Al Arabia has arrived in Dubai.

A glowing purple orb, which represents Al Arabia, shoots of into the distant Dubai skyline. Once arrived in the city, it starts crashing into billboards. Each billboard the orb touches comes to life. As a result, with every new billboard lit, a new musical instrument joins the melody. Not before long, the music swells into a ‘Symphony of Screens’ that takes over Dubai. Without delay, you’ll soar past the Burj Khalifa and take in Al Arabia’s strategically data-driven locations as they are being transformed by Al Arabia’s purple energy. At the end, you’ll reach breathtaking heights to unveil how Al Arabia’s network is connected all throughout the city.